Vacancies

Responsibilities:

As a Digital Copywriter, you’ll need to:

• work from a home office (remotely)
• be able to hand over a minimum of 15 articles, averaging 1500-2000 words each, per month
• learn to use internal digital agency tools and follow the instructions
• carry out project scoping and create a clear brief, to ensure you understand what the client wants
• tailor the content and style of individual writing assignments according to their purpose – whether they are intended to sell, educate or inform
• understand your target audience – you’re not writing for the client, you’re writing for their readers, so you’ll need to know what interests them
• identify key messages – understand the main thing that you want the reader to feel and do and how to communicate this powerfully
• work with creative teams to ensure that the visual elements of the webpage complement the words
• research your client’s industry and their audience
• identify fresh and interesting angles for your articles
• write for webpages, blogs and potentially for social media, slogans, video script, and internal documentation
• edit your own and others’ writing
• provide other digital content, such as images and video, if required
• input your content to the client’s content management software (CMS), if required
• work with your team to review the impact of your work
• assist with business pitches to win new clients or projects.

What to expect

• You’ll be managing several projects at once.
• You’ll need to adapt your writing style to fit with the client’s audience. You may write in a professional, corporate tone and voice for some projects, but more informally in others. In all cases, you’ll need to do your research to ensure that what you write is accurate and conveys the client’s message as clearly as possible.
• Your writing will be subject to editing and feedback – both from clients and our team. This can be challenging to hear if you’ve worked hard on your writing, but it’s always about hitting the client’s brief as effectively as possible.

Having a qualification in marketing, journalism, or creative writing can be helpful but isn’t necessary. An essay-based degree, such as history or English, will show that you have the skills to make a case with words effectively. If you have a specific interest (or hobby), it may help you break into writing for technical, scientific, financial or other specialist industries.

You will need to have:

• ability to learn quickly with an open mind and adapt to rapidly changing environment
• strong listening skills, so that you can understand what the client wants and effectively develop a project brief
• excellent writing ability, including the ability to write in different styles and to other people’s direction
• good research and analytical skills to gain an accurate understanding of the subject in question
• the organisational ability to manage multiple projects, often to tight deadlines
• a creative approach, both in coming up with ideas for new projects and for getting a message across innovatively
• the ability to work independently and flexibly
• good attention to detail, including the ability to proofread your own and others’ work
• strong interpersonal skills as you’ll need to communicate quickly and effectively with the rest of the team
• a basic understanding of digital marketing and search engine optimisation (SEO)
• basic IT skills to quickly learn how to use various digital tools.

Your development opportunities

You’ll get fully trained in the digital copywriting processes and gain proficiency in using various tools utilised within the copywriting industry. As we are Online Marketing and Web Design Agency, you’ll also have an opportunity to learn other skills, mainly eCommerce oriented, such as SEO, account management, social media, web and graphic design. As you progress in your role, your working practice will likely evolve, so you take on more specialist or challenging work that matches your skills and interests.